Here’s a recommendation, even if you don’t use Articulate eLearning apps, u should join their community. They have the most ‘engaged’ users.
— RJ Jacquez (@rjacquez) January 2, 2012
Since leaving Adobe, I have been expanding my horizons by exploring other eLearning tools, especially as I begin posting reviews of various Rapid eLearning tools here on my Blog.
One company I have been in touch with and extremely impressed with is Articulate, the makers of Presenter and Engage and the whole Articulate Studio product.
One thing I always ask when talking to a vendor is what is the Killer App in your product, that one special thing that you lead with in your presentations, press releases and the reason why most of your customer buy the product and keep coming back for more. As a Former Adobe Evangelist, I have always been surprised how few people asked me this question, especially during press briefings. I happen to thing this is a critical one.
I have been reviewing Articulate products and looking for that killer feature that stands out and while there are many, which I will blog about soon, it hit me, it’s not a feature really, it’s the fact that they have the most ‘engaged’ Social community in the Industry. That’s the killer app I realized.
I’m fully convinced that in today’s consumer-driven economy we live in, the companies with the best social communities will win. Companies that are able to convert passive users into superfans win today.
Social Media tools like Blogs, Forums, Twitter, Facebook, Google+, LinkedIn and others are the great equalizers, which level the playing field between companies of any size.
Articulate as a company is a well-oiled machine that appears to be on the same page on all levels, from the aesthetically-pleasing User Interfaces they design to their engaging social communities, all the way to the support they offer. Trust me, if all the parts are not in sync, it’s tough to delight your customers.
People asked me what was the most frustrating thing for me working at Adobe and with no hesitation I always say that the Support and Customer care Adobe provided (provides), was so poor that it negated all the great things we all did as Evangelists.
So here’s the list of at least 5 reasons why I believe you should join the Articulate Community even if you don’t use their products, or are even in eLearning.
- You will be inspired with ideas you can apply into your own eLearning. If you are an eLearning professional and are looking for a little inspiration, look no further than the Articulate community. Tom Kuhlmann, VP of Community, sends out this awesome weekly newsletter full of design ideas and other tips and tricks. For a preview, you can see the tweet below:
— David Anderson (@elearning) January 3, 2012
- You can apply the concepts into your own Rapid eLearning tool. As I said above, even if you don’t use Articulate tools, you can still learn so much by joining their community and then apply what you learn into your own tool of choice, for example Adobe Captivate or Camtasia.
- Articulate is a great case study of building engaging communities. Let’s say you are not even in eLearning, I still believe you should join. Why? Because it doesn’t matter what you do, Articulate is an excellent case study for how to build engaging communities and you can learn how they do it and then go and apply that to your own communities.
- You get a great resource for new eLearning professionals when you join. eLearning is an exciting field and there are many newcomers every day, who are looking to get off to a great start. When I registered I received a nicely written eBook entitled “The Insider’s Guide to Becoming a Rapid E-Learning Pro,” and it’s really a good read.
- I have seen the future of eLearning apps and it looks bright. I can’t say much about their future projects for NDA reasons, but I can tell you that I’m very impressed with what I have been able to see from Articulate. I believe one reason why these guys are sharp is because eLearning is all they do, that’s their focus, their passion, that’s all they think about and the one who benefits from this passion is the eLearning community. By joining the community, you will not only benefit from this passion but you will also stay current.
So there you go, this post is all from my past experience as an Adobe Evangelist and based on what I have observed and experienced first hand.
Here’s the main page for Articulate’s E-Learning Community where you can join the conversation:
Let me know what you think and incidentally, tomorrow I’m interviewing Tom Kuhlmann about many of these things and will post the video interview early next week.