I get asked this question all the time. Here’s my answer.
Here’s how wikipedia defines killer application as it pertains to marketing:
A killer application (commonly shortened to killer app) is any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, gaming console, software, a programming language, software platform, or an operating system. In other words, consumers would buy the (expensive) hardware just to run that application. A killer app can substantially increase sales of the platform on which it runs.
Certainly a great definition but there’s also another way to think about a killer app, namely what makes a technology, a company, a product, an industry, even a person different, unique from the alternative.
So when someone asks what the killer app of mLearning is, what they are really asking is this:
- why should I care about mLearning?
- how is mLearning unique from eLearning?
- why should my company invest in understanding the mLearning landscape?
- what’s the big deal about mLearning?
You get the point.
There are many ways to answer this and over time I have changed my answer slightly but recently my answer to this question is “mLearning Sets Learning Free.”
mLearning Sets Learning Free
Such a simple answer I know, but if you think about it long enough, this could very well be the killer app of mobile in general.
If you are a Creative Professional, you never know when creativity may strike, but with an iPad and Adobe Ideas or Autodesk Sketchbook Pro, your creativity is set free because of mobile.
Same goes for other professionals, such as a web designer, out and about, can use an iPad or an Android Tablet, tap a prototyping app, like Adobe Proto, and start prototyping their next web project. Again, thanks to mobile, his creativity is set free.
Inspiration can happen anywhere and with mobile, it does.
Thanks to mobile, we are no longer confined to our chairs in our offices, tethered to our Personal computers like we have been for the last 20+ years, we are free to explore, consume, create and of course learn virtually anything, anytime, anywhere and this I strongly believe is the real killer app of mLearning.
What do you think is the killer app of mLearning?
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For companies interested in learning how to approach mLearning design, I’m offering a 4hr workshop for groups of up to 12 people. More information here.